A STUDY ON ROLE OF HR IN EMPLOYEE RETENTION STRATEGIES

A STUDY ON ROLE OF HR IN EMPLOYEE RETENTION STRATEGIES

Dr. Joyce R

Assistant  professor

School of management studies

Sathyabama institute of science and technology

Chennai  India

KARTHIKEYAN D

Master of business administration

School of management studies

Sathyabama institute of science and technology

Chennai  India

Abstract

Employee retention has emerged as a critical challenge in modern organizations, directly impacting productivity, morale, and organizational performance. This study explores the vital role played by Human Resource (HR) professionals in developing and implementing effective employee retention strategies. It highlights how HR functions such as recruitment, onboarding, training and development, performance management, compensation, and employee engagement contribute to reducing turnover and fostering employee loyalty. The study also examines how strategic HR initiatives aligned with employee needs and organizational goals can enhance job satisfaction and organizational commitment. Through a review of literature, case studies, and HR best practices, the research aims to provide insights into how organizations can leverage HR as a strategic partner in retaining top talent and building a committed workforce in today’s competitive and dynamic business environment.