A STUDY ON THE IMPACT OF FINTECH INNOVATIONS ON TRADITIONAL BANKING PERFORMANCE
1 Mr.K.Sivakumar, 2 Mr.S.Mukesh Kumar,
1Assistant Professor, 2 II MBA Student,
1 Assistant Professor, Department of Management Studies,
Kangeyam Institute of Technology,
Tiruppur – 638 108,
Email ID – rksivakumarmba@gmail.com
2II MBA Student, Department of Management Studies,
Kangeyam Institute of Technology,
Tiruppur – 638 108
ABSTRACT
The financial services sector is currently witnessing a tectonic shift driven by the rapid proliferation of Financial Technology (FinTech). This research investigates the profound impact of these technological innovations on the operational, financial, and strategic performance of traditional banking institutions. While traditional banks have historically relied on physical branch networks and manual relationship management, the advent of Artificial Intelligence (AI), Blockchain, and digital payment interfaces (UPI) has disrupted this status quo. This study explores how FinTech integration influences key performance indicators such as transaction speed, customer acquisition costs, error reduction, and overall profitability.
A quantitative research design was employed, utilizing a structured approach to gather data from 100 banking professionals and customers. By applying statistical tools like ANOVA and Regression, the research aims to quantify the shift from reactive banking to proactive, data-centered financial services. The findings highlight that while technological adoption is high, with 92% of participants showing active engagement with mobile banking tools, the success of FinTech integration depends on robust cybersecurity measures and employee upskilling. Ultimately, the study suggests that leveraging FinTech not only enhances liquidity management but also significantly improves overall organizational productivity and customer retention in a highly competitive market.
KEYWORDS: FinTech, Traditional Banking, Digital Transformation, Blockchain, Artificial Intelligence, Operational Efficiency, Customer Satisfaction, Financial Performance.
