A Study on the Role of Artificial Intelligence In Modern Finance
Ms. Vinnarasi. A
MBA (Finance and HR) Student, Reg.No:43410566,
School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, TamilNadu.
Ms. Gayathri. S
MBA (Finance and HR) Student, Reg.No:43410585,
School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, TamilNadu.
Ms. Soniya. S
MBA (Finance and Marketing) Student, Reg.No:43410560,
School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, TamilNadu.
Mr. Jegan. S
MBA (Finance and HR) Student, Reg.No:43410090,
School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, TamilNadu.
Dr. Shanthini., M.com., MBA., NET
Assistant professor
School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, TamilNadu.
ABSTRACT
Artificial Intelligence (AI) is playing a major role in transforming the financial industry by enhancing various operations such as decision-making, risk assessment, customer service, automation, and fraud detection. This study focuses on how AI is reshaping traditional financial systems into smart, data-driven platforms. With the ability to analyze large volumes of data, AI helps financial institutions recognize trends, predict outcomes, and make more informed decisions. It improves efficiency, supports better financial planning, and enables highly personalized customer experiences. From chat bots offering instant support to advanced algorithms that detect fraudulent activities and manage risks, AI is becoming an essential part of modern finance. The study also looks at the challenges involved in adopting AI, such as data privacy, algorithm bias, and regulatory concerns, while highlighting its future potential. Overall, AI is not just improving the way financial services operate but is also opening new possibilities for innovation and growth in the industry.
KEYWORDS: Artificial Intelligence, Fin-Tech, Machine Learning, Risk Management, Financial Forecasting, Automation, Fraud Detection, Customer Experience, Data-Driven Systems, Financial Innovation
