A STUDY ON THE ROLE OF GLOBALISATION IN BOOM OF ENTREPRENEURS WITH SPECIAL REFERENCE TO INDIA

In an era defined by rapid advancements in technology, communication, and trade, the phenomenon of globalisation has emerged as a transformative force shaping economies, societies, and individual aspirations worldwide. This study delves into a captivating aspect of this global landscape, focusing on the dynamic relationship between globalisation and the burgeoning community of entrepreneurs, with a specific lens on the Indian context. Using SPSS analysis on this research paper, it aims to contribute to a broader dialogue on how nations can effectively harness the forces of globalisation to foster a thriving ecosystem of innovation and entrepreneurship. Empirical research method was used in this study. The researcher has used the convenient sampling method and the sample size was 200. A comprehensive google form containing a questionnaire related to the study was prepared. The sampling frame was set within the geographical limits of India. The dependent variables are the level of awareness about globalisation, various beneficial impacts of globalisation on entrepreneurs, various benefits of the nation due to increase in entrepreneurs, various ways to promote entrepreneurship and the independent variables are age, gender, educational qualification, salary, place of residence and occupation. The research tools used here are graphical representations (Bar diagrams). The research concludes that the potential for resource exploitation, cultural homogenization, and unequal access to benefits within local communities are concerns that demand careful consideration. In the Indian context, policymakers, business leaders, and academia must collaboratively address these challenges to ensure that the entrepreneurial ecosystem continues to thrive sustainably.