A Study to Know AI in Tracking Consumer Buying Impulses and Stimulus
Authors:
1Athulya M, PGDMBM6CM, Marketing Specialisation, Universal Business School, Karjat, Raigad, Maharashtra, 410201.
Email address: athulya.m@ubs.org.in
2 Aiswarya S. Kumar, PGDMBM6CM, Marketing Specialization, Universal Business School, Karjat, Raigad, Maharashtra, 410201.
Email address: aiswarya.kumar@ubs.org.in
³Saloni Shreya, PGDMBM6CM, Marketing Specialization, Universal Business School, Karjat, Raigad, Maharashtra, 410201.
Email address: saloni.shreya@ubs.org.in
⁴Violina Das, PGDMBM6CM, Marketing Specialisation, Universal Business School, Karjat, Raigad, Maharashtra, 410201
Email address: violina.das@ubs.org.in
Schoolesponding author: 1Dr. Asha Bhatia
Abstract:
The development of intelligent machines that can do activities that are typically performed by people, such as learning, reasoning, problem-solving, vision, and natural language processing, is known as artificial intelligence (AI), often referred to as machine intelligence. Numerous industries, including healthcare, banking, transportation, education, and entertainment, can benefit from the application of AI technologies. They are designed to operate independently and adjust to shifting conditions and surroundings. AI technology includes, among other things, machine learning, natural language processing, computer vision, robotics, and cognitive computing. While AI has the potential to revolutionise many aspects of daily life, it also brings up ethical, social, and legal issues that need to be thoroughly considered and addressed.
In general, artificial intelligence (AI) is revolutionising the marketing sector by empowering advertisers to develop more customised, successful, and efficient marketing programmes that foster client loyalty and company expansion. Marketers may obtain a competitive edge and remain ahead of the curve in a field that is changing quickly by utilising AI-powered tools.
This essay seeks to comprehend how contemporary technology, such artificial intelligence, affect Indian consumers' impulsive purchasing habits, particularly in the retail fashion sector. AI was used to investigate the effects of factors including the length of the transaction, suggested items, product information, and human interaction on impulsive purchases. Using artificial intelligence and how it might increase sales by drawing customers to their stores or online.
Key word: Artificial intelligence, Marketing
