AI - POWERED BUSINESS CONTINUITY PLANNING AND CRISIS MANAGEMENT: CREATING RESILIENT COMPANIES IN THE DIGITAL AGE
Dr. P. Yasodha, Dr. S. Ponmalar, Dr. V. Prabavathi
Dr. P. Yasodha, Assistant Professor, Department of Management,
Sasurie College of Arts and Science, Vijayamangalam, Tirupur, Tamil Nadu - 638 056, India
Mail ID: raga1915@gmail.com
Dr. S. Ponmalar, Associate Professor, Department of Business Administration,
Tiruppur Kumaran College for Women, Tiruppur, Tamil Nadu - 641 687, India
Mail ID: sugapriyanbr@gmail.com
Dr. V. Prabavathi, Associate Professor, School of Management Studies,
Jai Shriram Engineering College (Autonomous), Tirupur, Tamil Nadu – 638 660, India
Mail ID: prabaravi139@rediffmail.com
ABSTRACT
AI is revolutionizing crisis management and business continuity planning by giving enterprises the ability to anticipate, react, and recover from interruptions with previously unheard-AI of speed and effectiveness. Pandemic, cyber attacks, supply chain interruptions, and climate-related calamities are becoming more frequent, forcing businesses to update their crisis management and business continuity plans. Predictive risk assessment, real-time situational awareness, automated response coordination, and adaptive continuity planning are all improved by artificial intelligence (AI), which has become a strategic enabler. This paper looks at how AI may be included into crisis management and business continuity planning (BCP), and offers a structured framework for AI-enabled resilience, and evaluates real-world applications in Indian businesses. The paper uses secondary sources of data and is descriptive in nature. The study uses a conceptual approach backed by insights from industry case. According to findings, AI shifts crisis response from reactive mitigation to anticipatory resilience, with a focus on ethical monitoring, governance, and human - AI cooperation.
Keywords: Artificial Intelligence, Crisis Management, Business Continuity Planning, Organizational Resilience, Predictive Analytics, Risk Governance.
