AI-Powered Chatbots and Virtual Assistants: Improving Customer Service in Business

AI-Powered Chatbots and Virtual Assistants: Improving Customer Service in Business

1)Ronda Srinivasa Reddy

MBA

P.K. University

2) Dr. E. Raghava Chaitanya

Osmania University

Hyderabad.

3)  M. Imdad Ali

Assistant Professor

MCA

Santhiram Engineering College, Nandyal

4) Dr.K.Niranjan

Professor

Department of Management

Marri Laxman Reddy Institute of Technology and Management ( MLRITM)

Dundigal, Hyderabad: 500043

kn.nifft@gmail.com

5) Dr.N.SUHASINI

Associate Professor

KSRM COLLEGE OF MANAGEMENT STUDIES, KADAPA

6) M PHANI KUMAR,

MCA, Head of the Department, Dept. Of computer science, VSMCOLLEGE (A), Ramachandrapuram.

7) N V DHANALAKSHMI

CH LIBRARIAN

VIGNAN DEGREE &PG COLLEGE, GUNTUR

Abstract

Modern business customer service has transformed with artificial intelligence (AI)-based virtual assistants which deliver automated 24/7 service while optimizing user satisfaction. The AI tools implement natural language processing (NLP) and machine learning (ML) and sentiment analysis methods to offer effective customer query responses. The retail sector alongside banking services along with healthcare facilities and e-commerce platforms use AI chatbots for business enhancement together with improved client satisfaction outcomes.

The AI-powered chatbots operate with greater efficiency because they shorten response durations and process various requests simultaneously and remove the necessity for human contact. Customer engagement receives enhancements because these systems deliver customized interactions which use past data and individual user preferences. Voice-operated smart tools including Siri, Alexa and Google Assistant now function as core components of both smart technology and productiveness systems and voice-based retail interfaces. The systems base their learning process on user behavior interactions which generates enhanced responses and suggestions through time.

The implementation of AI-powered chatbots and virtual assistants comes with difficulties in handling sophisticated requests together with emotional responses while retaining conversation skills of human beings. Business operations need to implement responsible AI practices because ethical issues involving data protection and AI decision transparency and algorithmic bias exist. Organizations need to maintain human involvement alongside automated processes to achieve accurate outcomes along with customer faith in addition to a seamless customer journey.

The research investigates AI-powered chatbots along with virtual assistants regarding their impact on business customer service quality. The analysis investigates these technologies' effects on operational productiveness along with customer satisfaction and brand support from customers. The research explores limitations as well as ethical concerns that appear when AI controls customer interactions. An analysis of practical AI deployments together with current innovations enables this research to present findings about maximizing AI chatbots for better business achievement and consumer interactions.

Keywords

AI chatbots, virtual assistants, customer service, business automation, customer engagement