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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM41661

AI-Powered Chatbots and Virtual Assistants: Improving Customer Service in Business

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM41661

Volume:

9 |

2 |

Feb 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM41661

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

RSR

Ronda Srinivasa Reddy

DERC

Dr. E. Raghava Chaitanya

MIA

M. Imdad Ali

D

Dr.K.Niranjan

D

Dr.N.Suhasini

MPK

M Phani Kumar

NVDC

N V Dhanalakshmi Ch

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Abstract

Modern business customer service has transformed with artificial intelligence (AI)-based virtual assistants which deliver automated 24/7 service while optimizing user satisfaction. The AI tools implement natural language processing (NLP) and machine learning (ML) and sentiment analysis methods to offer effective customer query responses. The retail sector alongside banking services along with healthcare facilities and e-commerce platforms use AI chatbots for business enhancement together with improved client satisfaction outcomes. The AI-powered chatbots operate with greater efficiency because they shorten response durations and process various requests simultaneously and remove the necessity for human contact. Customer engagement receives enhancements because these systems deliver customized interactions which use past data and individual user preferences. Voice-operated smart tools including Siri, Alexa and Google Assistant now function as core components of both smart technology and productiveness systems and voice-based retail interfaces. The systems base their learning process on user behavior interactions which generates enhanced responses and suggestions through time. The implementation of AI-powered chatbots and virtual assistants comes with difficulties in handling sophisticated requests together with emotional responses while retaining conversation skills of human beings. Business operations need to implement responsible AI practices because ethical issues involving data protection and AI decision transparency and algorithmic bias exist. Organizations need to maintain human involvement alongside automated processes to achieve accurate outcomes along with customer faith in addition to a seamless customer journey. The research investigates AI-powered chatbots along with virtual assistants regarding their impact on business customer service quality. The analysis investigates these technologies’ effects on operational productiveness along with customer satisfaction and brand support from customers. The research explores limitations as well as ethical concerns that appear when AI controls customer interactions. An analysis of practical AI deployments together with current innovations enables this research to present findings about maximizing AI chatbots for better business achievement and consumer interactions.

KEYWORDS

AI chatbots virtual assistants customer service business automation customer engagement

Cite This Article

Ronda Srinivasa Reddy, Dr. E. Raghava Chaitanya, M. Imdad Ali, Dr.K.Niranjan, Dr.N.Suhasini, M Phani Kumar, N V Dhanalakshmi Ch, "AI-Powered Chatbots and Virtual Assistants: Improving Customer Service in Business," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 2, Feb 2025. https://doi.org/10.55041/IJSREM41661

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Publication Date

2/18/2025

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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