An Empirical Study on KPI’s for EV Car Business in Indian Market: Its Sustainable Challenges and Opportunities
Mr. Bharath D
Research Scholar, JSS – Centre for Management Studies,
JSS Science and Technology University, Mysuru, Karnataka, India.
ORCID: 0009-0007-6625-9348
Email: dbharath1497@gmail.com
Ms. Sumalatha
Research Scholar, Institute of Management Studies
Davangere University, Davangere, Karnataka, India.
ORCID: 0009-0001-6938-7405
Email: sumalatha1497@gmail.com
Dr. Rakesh D
Associate Professor, JSS – Centre for Management Studies,
JSS Science and Technology University, Mysuru, Karnataka, India.
ORCID: 0000-0003-3963-3174
Email: rakeshdamodar@gmail.com
Abstract:
In recent years, electric vehicles (EVs) have gotten a lot of attention because they are important for reducing carbon emissions and improving air quality in cities. Even though more and more people are using electric vehicles (EVs), the EV sector is still having trouble growing because of problems like not having enough charging stations and high beginning expenses. The goal of this study is to find out what the most important things are for electric vehicle firms to do well, from the points of view of both customers and business owners. In this research article we are using the method of survey and observed the data by applying PLS-SEM. Thus the outcome resembles that each and every factors of technology,
management relevance, econometrics, marketing sector and even the sales have a greater impact on the business performance from the customer's point of view. Technology is the most important component. On the other hand, the entrepreneur thought that environmental elements were not important, but technology, economics, and marketing were. The results of this study show how important it is for the electric vehicle business in India to focus on new technologies, good management, smart marketing, and being aware of the environment. It is thought that strategies that include these things will help businesses stay successful in a market that is always changing and competitive.
Keywords: Technical Adaptation, EV Business, Innovation Management and its Sustainability
