An investigation was conducted on the effect of employee inspiration at Dabur India Ltd. in Nagpur

An Investigation Was Conducted on The Effect of Employee Inspiration at Dabur India LTD. In Nagpur

Arpita Arunrao Sarate1 , Prof. Smita Ukande2

1Student, Department of MBA, Tulsiramji Gaikwad-Patil College of Engineering and Technology, Nagpur, India

2Project Guide, Department of MBA, Tulsiramji Gaikwad-Patil College of Engineering and Technology, Nagpur, India

arpitasarate5@gmail.com

ABSTRACT

Employee motivation plays a pivotal role in fostering organizational success and achieving sustainable growth. This study delves into the impact of motivational strategies on employee performance and satisfaction at Dabur India Ltd. in Nagpur. Drawing upon both primary and secondary data, the investigation examines the efficacy of various motivational techniques employed by the organization, including monetary incentives, recognition programs, and career development opportunities. The research highlights how these strategies influence employee productivity, engagement, and loyalty. Key findings indicate that a tailored approach to motivation, considering individual preferences and organizational goals, can significantly enhance workforce morale and performance levels. The paper also identifies challenges faced by management in maintaining consistent motivational practices and suggests actionable recommendations to address these gaps. By providing a nuanced understanding of motivation's role in a corporate setting, this study contributes to the broader discourse on human resource management and organizational behaviour, offering insights valuable to practitioners and scholars alike. The findings underscore the importance of aligning motivational practices with the evolving expectations of employees in dynamic industrial environments.

Keywords: employee motivation, workforce engagement, organizational behaviour, productivity enhancement, Dabur India Ltd., human resource management, motivational strategies, employee satisfaction, corporate growth.