Analyzing the Impact of Social Media and Developing Strategies to Leverage Social Media for Customer Loyalty and Customer Engagement with Special Reference to VRL Logistics, Bangalore
AUTHOR 1: Prashanth K L
4TH SEMESTER MBA
RR INSTITUTE OF ADVANCED STUDIES
BANGLORE UNIVERSITY, BANGLORE.
E-mail: prashanthreddyprashu9@gmail.com
AUTHOR 2: Divya K Murthy
Head of The Department, RRIAS
RR INSTITUTE OF ADVANCED STUDIES
BANGLORE UNIVERSITY, BANGLORE.
E-mail: sansdivyas@gmail.com
Abstract
The quick development of online entertainment stages has essentially changed the manner in which organizations convey, connect, and draw in with clients. For organizations like VRL Planned operations, understanding and utilizing web-based entertainment can prompt upgraded client faithfulness and commitment, which are fundamental for keeping an upper hand in the coordinated factors area. This study means to examine the effect of virtual entertainment on VRL Coordinated factors' tasks, zeroing in on its job in cultivating client connections and further developing help conveyance. Through an assessment of online entertainment use designs, client input, and cutthroat systems, the exploration investigates how VRL Strategies can use stages like Facebook, Twitter, LinkedIn, and Instagram to make more grounded associations with clients, fabricate brand trust, and work on generally fulfillment.
Moreover, this paper creates techniques to use online entertainment for further developing client commitment, including the utilization of ongoing correspondence, customized content, and client support robotization. The examination likewise features the significance of building a powerful online entertainment presence that lines up with the organization's qualities and client assumptions, empowering VRL Planned operations to set up a good foundation for itself as a dependable and client driven strategies supplier. Chi- Square Test as a statistical tool for anaiysing categorcial data.At last, the paper gives proposals to VRL Operations to coordinate virtual entertainment all the more successfully into their promoting and client assistance practices to drive client devotion and improve business execution.
Keywords: Social Media, Customer Engagement, Loyalty, Logistics, Digital Strategies.
