Behavior of consumer on origin of brand in automobile market

Behavior of consumer on origin of brand in automobile market

Prof. Vijay Tandon , Anurag Poddar , Himanshu Chhabra

CHAPTER 1 INTRODUCTION
Country of origin and consumers are of increasing importance to marketing and consumer behavior searches to make the company more established in the mind of the consumer from that of the fact that whether selling of cars granted to the consumer as lower cost of labor, action of transportation, parent of the company have been the main reasons for such decision new car market of origin on consumer perception and its quality the Price related consequences of country of origin have been in this Based on their brand origin the Pattern may suggest maybe different brand provide different things there for the questions of consumer and wide range of brand to buy from which company provides the best service at the same time in auto mobile market consist of several types like sedans, hatchbacks, needs as a result there is wide variety of us from widened of ranges in the market structure provides a new interesting insight into the role of brand region segments of served in different products in the auto mobile market in car market consumerchoice is verified in light in Europe 50 brands from 12 different countries difference in systematic fashion among the car models based on the various ranges from high to low.

The natural question is whether region and prices for cars are different in specifications as a result and additional but also into question is how the structure of respective prices where is across different car have the purpose of this paper is to address the fundamental question not only for the car industry but also for the aim of the paper is twofold search of the automobile market in India first one is to find a country of origin of the new carsin market controlling the infrastructure of the market. Second battle of the face value and the beauty you see of the cars.

This is important part of globalization of business activities there an increasing number of products for the country or region it is different from the initial home country of the brand in spite of the vast number of empirical country is known about the side call logical structure of to

offer new perspective of the country of origin effect from the consumer brand personality personal auto mobiles in defenses from two countries with respect to the country of the origin of the brain and the country he files of the origin of the products country of origin and brand name on the valuation of product in the market.

Presently in India there are 45 car brands of different countries like Japan, USA Germany, France and England are there and in house brands like Tata and Mahindra choosing car from these 42 brands is so difficult that the company providing different types they are providing heterogeneous products with great competition which makes it confusing for the concentrate Dueto the impact of the brand image by the origin of its country.