Behavioural Finance – How Psychology Influences Investment Decisions
Mr. Barath Kumar S M1, Dr. A. MEERA2,
1MBA (HR & FINANCE) Student, Reg. No. 43410033,
School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu.
2Assistant Professor, School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu.
ABSTRACT
Behavioural finance is a sophisticated area of study that interlaces the science of psychology with traditional finance theory and delivers a thorough, rational explanation of how individual, and therefore collective, feelings, biases, and mental heuristics adulterate financial choices. As compared to the old theories of finance, where monied participants would use rational decision-making in case of unlimited information availability, behavioural finance illustrates the ways in which regularly psychology's tug entices investors into making illogical decisions leading to usual patterns and irregular activity by the market. This paper elaborates on the fundamental psychological processes guiding investment behaviour such as overconfidence, loss aversion, herding, anchoring, and mental accounting. These behavioural prejudices are akin to suboptimal investment decisions, market over-fluctuation, and bubbles. This research, with empirical observations and real-world examples, underscores the importance of behavioural finance in explaining market forces and investor conduct. In addition, it illustrates how private investors and professional money managers can utilize these results to improve risk management techniques, diversification of portfolios, and decision-making. The relevance of this work underscores the importance of the assimilation of psychological insight into investment practice and hence wiser and stronger financial behaviour in a more complex and affective marketplace.
KEYWORDS: Behavioural Finance, Overconfidence, Loss Aversion, Herding Behaviour, Anchoring, Mental Accounting, Market Anomalies, Portfolio Diversification.
