BIG DATA ANALYTICS: TO UNDERSTAND THE CHALLENGES

BIG DATA ANALYTICS: TO UNDERSTAND THE CHALLENGES

AUTHORS
DHATRI MAHESHWARI

Post Graduate Management Student, Universal Business School, Karjat, Raigad, Maharashtra, 410201. Email address: dhatri.maheshwari@ubs.org.in

JENISHA UPADHYAY
Post Graduate Management Student, Universal Business School, Karjat, Raigad, Maharashtra, 410201. Email address: jenisha.upadhyay@ubs.org.in

DESHNA NAYAK
Post Graduate Management Student, Universal Business School, Karjat, Raigad, Maharashtra, 410201. Email address: deshna.nayak@ubs.org.in

SWARAJ AWASTHI
Post Graduate Management Student, Universal Business School, Karjat, Raigad, Maharashtra, 410201. Email address: swaraj.awasthi@ubs.org.in

VIRAJ RANDIVE

Post Graduate Management Student, Universal Business School, Karjat, Raigad, Maharashtra, 410201. Email address:viraj.randive@ubs.org.in

PROF.M.GURUPRASAD

HOD -General Management, Dy.Director – Research, Email address: mguruprasad@universalai.in

ABSTRACT
 

The present contemporary age has been appropriately identified as ‘an era of uniform data or also the systematic monitoring of every citizen’s way of the communications channels or the actions of the users through the use of the information technology. It is also the era that is called the era of big data or also the processing of such huge and enormous amounts of information. These all- data sets can be easily looked upon or searched upon, can also have attached links to other data sets, and can be differentiated through their overall comprehensive reach and long-term collection. The only challenge that comes with big data is the privacy problems that come from both the state and the non-state actors present.

KEYWORDS

Technology, Big Data, Analytics, Data, Artificial Intelligence, Privacy