Clone Website Like Myntra
Abhishek Purohit
Utkarsh Sharma
Department of computer science & engineering
Bikaner technical university ,Bikaner
Abstract
The growth of e-commerce platforms has revolutionized the digital buying scene, allowing for seamless interactions between customers and enterprises. Creating a clone website like Myntra—a renowned fashion and lifestyle e-commerce platform—has become a priority for businesses looking to capitalize on the rising demand for online shopping. This research delves into the essential technological and commercial factors for developing a Myntra-like website. It goes into essential topics including adaptable site design, smooth user interfaces, and powerful backend technologies that allow for tailored suggestions, secure payment gateways, and a simple checkout procedure. The study also underlines the importance of artificial intelligence and machine learning in improving the consumer experience through personalized product recommendations and inventory management.
It also emphasizes the necessity of scalability, data security, and compliance with legal frameworks such as the Information Technology Act of 2000 in India and the GDPR for worldwide operations. Creating a Myntra-like clone requires integrating features such as a dynamic product catalog, customer review systems, and real-time analytics tools to achieve a competitive advantage. This study emphasizes the strategic usefulness of marketing automation solutions, such as push notifications and affiliate marketing, in improving customer retention. It also examines the obstacles of deploying such platforms, such as maintaining high-speed server performance and protecting against cyber-attacks. This comprehensive research offers a road map for entrepreneurs and developers looking to duplicate Myntra's business strategy, which is adapted to match changing market demands while handling operational obstacles.
Keywords: Digital marketing strategies, SMEs, Cosmetics sector, Ecommerce, E-commerce.
