Comparative Study on Examining Brand Loyalty and Customer Preference Towards Starbucks and Cafe Coffee Day (Reference with Coimbatore City)

Comparative Study on Examining Brand Loyalty and Customer Preference Towards Starbucks and Cafe Coffee Day (Reference with Coimbatore City)

Dr. Nancy Sebastina.J, Associate Professor, Department of Commerce, BA, Dr. N.G.P Arts and Science College, Coimbatore.

 Dr. M.S. Ranjith Kumar, Professor and Head, Department of Commerce with Business Analytics, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India.

Ms. Sugandhini. R, Third Year B. Com.BA., Dr. N.G.P Arts and Science College,

Coimbatore

Abstract

This study examines brand loyalty on Customer preferences toward Starbucks and Cafe Coffee Day in Coimbatore. It explores factors influencing customer choices, such as quality, ambiance, service, and pricing. The research employs surveys and statistical analysis to assess emotional connection, and switching behaviour. The findings highlight the role of brand trust, marketing strategies, and loyalty programs in shaping customer retention. The study provides insights for businesses to enhance customer engagement and brand positioning. Understanding these factors helps improve competitive strategies and Customer experience in the Cafe industry.

Keywords: Brand Loyalty, Customer Preference, Starbucks, Cafe Coffee Day, Marketing Strategies, Customer Behaviour, Customer engagement, Service Quality.