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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM13082

CONSUMER BEHAVIOR TOWARDS DIGITAL MARKETING IN AMAZON

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM13082

Volume:

6 |

5 |

May 2022

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM13082

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DAA

Dr. Alka Agnihotri

AY

ARYAN YADAV

AY

ASHISH YADAV

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Abstract

The Internet, as a mean for both firms and individuals to conduct business, is now Adyson of the most widely used non-store formats. With popular trends and demands the concept of the Internet as the way forward to increase profit margins, companies new and old are creating websites here and there. The significance for retailers to having a web site is that a web site is informational and transactional in nature, as the web site can be used for advertising and direct marketing; sales; customer support and public relations. It has been more than a decade since business-to-consumer E-commerce first evolved. Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behaviour in cyberspace.

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Cite This Article

Dr. Alka Agnihotri, ARYAN YADAV, ASHISH YADAV, "CONSUMER BEHAVIOR TOWARDS DIGITAL MARKETING IN AMAZON," International Journal of Scientific Research in Engineering and Management, vol. 6, no. 5, May 2022. https://doi.org/10.55041/IJSREM13082

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Publication Date

6/14/2025

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Review Rounds: 2

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2

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The authors declare no conflict of interest related to this research work.

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