CONSUMER BEHAVIOR TOWARDS DIGITAL MARKETING IN FLIPKART

CONSUMER BEHAVIOR TOWARDS DIGITAL MARKETING IN FLIPKART

Rishu raj

ABSTRACT
• The first section of this chapter discusses the literature review done for this study followed by the research design of this study in detail in the second section. A literature review is a body of text that aims to review the critical points of current knowledge including substantive findings as well as theoretical and methodological contributions to a particular topic. Literature reviews are secondary sources, and as such, do not report any new or original experimental work. Also, a literature review can be interpreted as a review of an abstract accomplishment. Methodology is the answer to the why and how the research was carried out in the first place. This increases the possibility of receiving appropriate answers to the research questions and derives valuable insights into the topic at hand. The main focus of the methodology here is driven by primary research, thus undertaking research that is novel in nature. Alongside this it highlights the methods that would be put to use to explore this study. The choice of research approach is the first topic discussed in this chapter, followed by data collection, sample selection and data analysis.