Consumer Behavior while Buying from E-Commerce Websites

Consumer Behavior while Buying from E-Commerce Websites

Chintalapati Bindu Sai Manasa

MBA Student,Malla Reddy University,Hyderabad,Telangana,India.

Dr . Vijaya Kumar

Professor , Malla Reddy University,Hyderabad,Telangana,India.

ABSTRACT:

By the end of 2025, it is anticipated that the Indian E-Commerce Industry would increase and reach roughly 190 billion USD. This industry is expanding as a result of a variety of factors, including improved infrastructure, an increase in Smartphone and internet users in India, as well as consumer behavior changes. Consumers started to favor Internet purchasing over brick-and-mortar businesses for retail. Due to the widespread acceptance of the online shopping model by Indian consumers, an increasing number of vendors are utilizing e-commerce platforms to market and sell their goods.Understanding consumer behavior when making purchases on e-commerce websites has thus emerged as a crucial area of study for both researchers and practitioners. The purpose of this article is to explain the elements that affect customers' decision-making processes when they shop online to comprehend the reasons why consumers are utilizing e-commerce platforms, including hedonic motivations, price-savings orientation, and time considerations.

Keywords: Online Shopping, Consumer behavior factors, Post Usage Usefulness of Service, Hedonic Motivations.