“Consumer Behavior with Digital ADS at Flipkart
Submitted by:- Nandini Mittal (23GSOB2010297)
Glagotias University, Greater Noida
Under Guidance :- Ms. Pratima Sharma
Glagotias University, Greater Noida
Abstract-The success of e-commerce platforms like Flipkart depends on comprehending consumer behavior in the constantly changing digital marketplace. Consumers' involvement levels, preferences, and purchasing decisions on Flipkart were the focus of this study's digital advertising analysis. The study's main argument is based on the idea that digital ads have a substantial effect on consumer psychology and purchasing habits when they are targeted, personalized, and relevant to the context.
Behavioral economists and consumer psychologists have shown that digital advertising on Flipkart (such as display banners, sponsored listings, push notifications, and personalized product suggestions) boosts product visibility and recall by acting as a psychological nudge. Even if they weren't planning to buy anything, consumers who see these ads are more likely to click through and learn more about the advertised products. Reasons for this include the power of brand recognition and the prevalence of urgency and scarcity signals in these advertisements (such as "Only 1 left!" or "Limited time deal").
Important elements influencing customer behavior were highlighted by the research as follows: ad relevancy to search history, brand trust, offer perceived value, and ad exposure time (e.g., festival sales or payday windows). Digital commercials that are visually engaging and interactive likely to be more effective with younger customers (aged 18–34), according to demographic insights. On the other hand, ads that promote practical benefits and discounts tend to be more engaging with older groups.
While many consumers were pleased with the convenience and customization offered by digital marketing, many were worried about privacy and over-targeting. A crucial factor in the success of ads is the compromise between usefulness and intrusiveness. Ads that were neatly woven into the
Flipkart app, like product carousels or "Deals of the Day," did better than those that were forced or redirected.
Keywords:- Flipkart, Digital Marketing, Advertising, Internet , Consumer Behavior,Etc.
