Consumer Behaviour in the Evolving Indian Economy: A Study of Trends and Preferences in the E-commerce Sector

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Consumer Behaviour in the Evolving Indian Economy: A Study of Trends and Preferences in the E-commerce Sector

Neelima Khanderao. Shweta Deukar, Mayur Kamble

Dept. of M.B.A Digital Marketing, Dr. D. Y. Patil Institute of Management and Research., Savitribai Phule Pune University, Pune (India)

Abstract: The Indian consumer landscape has witnessed remarkable changes in recent years, driven by technological advancements, shifting demographics, and evolving social and economic factors. As we delve into 2023, understanding consumer behaviour becomes crucial for businesses and policymakers. This research paper explores emerging trends and insights in the e-commerce sector within the evolving Indian economy. From digital adoption to sustainability preferences, we analyse key observations and their implications for businesses operating in this dynamic market.

Keywords: Consumer behaviour, Indian economy, changing patterns, Indian consumers, ecommerce sector, Indian consumers.

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