Consumer Buying Behaviour in the D-Mart

Consumer Buying Behaviour in the D-Mart

Lata Kanwar

MBA Student, School of Business,

Galgotias University, Greater Noida

Dr. Ashish Kumar Singh

Assistant Professor, School of Business,

Galgotias University, Greater Noida

Abstract: This paper examines how consumers make their purchases at a leading Indian retail store called D-Mart. The research is designed to learn about the important reasons influencing what customers like, how often they buy and their purchase decisions. To better understand the topic, the research conducted in Greater Noida surveys 100 people and examines industry reports and academic papers.

D-Mart’s always fair pricing, close stores and broad range of products appear to attract loyal customers who come shop often. Though a lot of shoppers plan their buys, many are drawn to snack or impulse items that stores place in prominent areas with promotions. The company has generally satisfied customers, although long waits in the bills center and few D-Mart Ready users remain challenges for the company.

 The research suggests that although D-Mart is seen as a reliable and inexpensive retailer, its growth in the future will depend on better digital tools, working more efficiently in shops and using more personal marketing strategies. The findings suggest strategies that can help retail managers and marketers improve how consumers feel at retail stores.

Index Terms – D-Mart marketing, trends in buying, impulse buying, price levels, consumer contentment with digital services and future plans of the retail market.