Consumer Perception and Purchase Intention Towards Ergonomic Footwear

A specific style of shoe called ergonomic footwear is made for consumers to treat foot issues. Ergonomic footwear is being created to fill the void in Malaysia as awareness of foot health grows. This study examined consumers’ purchase intentions for ergonomic footwear using the Theory of Planned Behaviour and Expectancy-Value Theory. Between June and July 2018, 221 replies to a survey questionnaire were gathered. This study discovered a significant positive association between purchase intention and utilitarian consumption, consumer perceived value, and perceived trust. Meanwhile, word-of-mouth research reveals a negligible correlation between purchasing intention. Word-of-mouth is not as significant as it once was, maybe as a result of the negative word-of-mouth conveyed by seasoned customers and/or the decreased tendency of consumers to rely on word-of-mouth. One of the body’s key contributors to health, particularly in diabetics, is the foot. Any incentive in the shoe could create strain on the gait parameters since throughout the day, a lot of pressure is passed through the legs to the knee, pelvis, and spine. feel comfortable Shoes should be designed so that people with diabetes can wear them after work without developing neuropathy or ulcers and still enough. In this study, 5 shoe styles that are marketed as medical shoes were chosen and contrasted with high-quality ergonomic indications. In the second stage, the impact of wearing these shoes for an extended period of time was assessed, along with the person’s comfort level in their knees and foot soles. A suitable insole to prevent the occurrence of musculoskeletal disorders in the lumbar region, the right fabric for ventilation of the foot area, and consideration of the appropriate anthropometric measurements in the toe area were all added to the one shoe that had relatively good conditions for people with diabetes. Based on ergonomics, the design elements of the shoes for pregnant women were examined.