Consumer Perception and Purchase Intention Towards Ergonomic Footwear

Consumer Perception and Purchase Intention Towards Ergonomic Footwea

Rajashree Samal, Dr . Richa Bhatia

MASTER OF BUSINESS ADMINISTRATION

Lovely Professional University

ABSTRACT

A specific style of shoe called ergonomic footwear is made for consumers to treat foot issues. Ergonomic footwear is being created to fill the void in Malaysia as awareness of foot health grows. This study examined consumers' purchase intentions for ergonomic footwear using the Theory of Planned Behaviour and Expectancy-Value Theory.

Between June and July 2018, 221 replies to a survey questionnaire were gathered. This study discovered a significant positive association between purchase intention and utilitarian consumption, consumer perceived value, and perceived trust. Meanwhile, word-of-mouth research reveals a negligible correlation between purchasing intention. Word-of-mouth is not as significant as it once was, maybe as a result of the negative word-of-mouth conveyed by seasoned customers and/or the decreased tendency of consumers to rely on word-of-mouth.

One of the body's key contributors to health, particularly in diabetics, is the foot. Any incentive in the shoe could create strain on the gait parameters since throughout the day, a lot of pressure is passed through the legs to the knee, pelvis, and spine.

feel comfortable Shoes should be designed so that people with diabetes can wear them after work without developing neuropathy or ulcers and still enough.

In this study, 5 shoe styles that are marketed as medical shoes were chosen and contrasted with high-quality ergonomic indications. In the second stage, the impact of wearing these shoes for an extended period of time was assessed, along with the person's comfort level in their knees and foot soles.

A suitable insole to prevent the occurrence of musculoskeletal disorders in the lumbar region, the right fabric for ventilation of the foot area, and consideration of the appropriate anthropometric measurements in the toe area were all added to the one shoe that had relatively good conditions for people with diabetes.

Based on ergonomics, the design elements of the shoes for pregnant women were examined. First, a three-dimensional foot measuring device was used to measure the foot in accordance with a group of pregnant women's feet's features. Data on pregnant women's feet were then gathered, analysed, and utilised to develop shoes. In order to compare the situation of pregnant women's shoes in China and abroad, identify issues with pregnant women's shoe design, and provide solutions, the market for shoes for pregnant women was surveyed and analysed. Finally, a set of procedures for measuring the comfort of pregnant women were developed, the sample of pregnant women's shoes were constructed and made, and the best plan for pregnant women was determined by wearing tests of pregnant women's shoes.

Hospital Healthcare Workers (HHCW) frequently perform everyday responsibilities while standing, sitting, or in various full body positions for the whole of their 8+ hour shifts. A greater emphasis has been placed on hospital healthcare staff during the coronavirus epidemic. Some employees have had to deal with larger patient numbers requiring intense care, longer hours for support staff, and more time spent standing up. Healthcare workers' capacity to deliver care, carry out daily tasks, and maintain their own personal health depends critically on the footwear they choose. Long durations of standing, sitting, or overexertion while walking can cause a variety of health problems, including back discomfort, injury, and persistent foot pain.

To provide hospital healthcare staff with stylish, functional footwear that is also ergonomically sound, it is crucial to comprehend and put best practises into practise. The research survey was created and given to hospital healthcare staff in order to best determine where additional research is required to address problems and fill in any gaps in the body of knowledge that are currently absent or insufficient.

The survey's findings are intended to identify research gaps in occupational footwear selection criteria, designs, and materials for health care workers, as well as to identify any unmet footwear needs and assess the typical load-bearing ergonomic working conditions for hospital healthcare staff.

The survey's findings are intended to identify research gaps in occupational footwear selection criteria, designs, and materials for health care workers, as well as to identify any unmet footwear needs and assess the typical load-bearing ergonomic working conditions for hospital healthcare staff.

With the help of the survey's findings, deliberate material and design options may be offered to meet the needs and preferences of different healthcare workers and their footwear, while also guiding further research into and improvements to footwear for the healthcare sector. One of the major and late complications of this condition, diabetic foot syndrome is the primary reason for hospitalisation and impairment in patients with diabetes and accounts for between 58% and 50% of non-Comfort Congress 2021 Proceedings.

footwear advancements with ergonomic designs for diabetic feet lower extremity amputations caused by trauma. Therefore, it can be crucial for these individuals to wear the appropriate footwear that can protect their feet from any harm even over an extended period of time.