Consumer Preferences for Motorcycle Features and Their Impact on Consumer Purchase Decisions in Pune

Consumer Preferences for Motorcycle Features and Their Impact on Consumer Purchase Decisions in Pune

Kunj Sikchi

Student ,

Indira School Of Business Studies PGDM

kunj.sikchi@indiraisbs.ac.in

Pradip Patil

Assistant Professor ,

Indira School Of Business Studies PGDM

Pradip.patil@indiraisbs.ac.in

Abstract:

This study explores the inclinations of shoppers in Pune with respect to different cruiser highlights and their effect on buy choices. The examination plans to recognize key factors like motor execution, eco-friendliness, tasteful plan, brand notoriety, and cost responsiveness that impact a purchaser's decision. By directing reviews among bike clients in Pune, the review analyzes how these inclinations contrast across different segment fragments, including age, pay, and occupation, and how they eventually shape buying choices. The examination uncovers which highlights are generally esteemed by customers and how they focus on these components while choosing a bike.

The discoveries give basic experiences into shopper conduct in Pune's bike market, offering important data for makers, advertisers, and retailers to all the more likely adjust their items and showcasing systems to customer needs. This information empowers organizations to fit their contributions to upgrade consumer loyalty and unwaveringness. Besides, the review gives a more extensive comprehension of the job cruisers play in metropolitan India, featuring their significance as a helpful and reasonable method of transportation. In doing as such, it highlights the meaning of cruiser use in Pune's metropolitan scene and its effect on versatility and day to day driving examples.

Keyword :

Engine performance,Brand reputation,Aesthetics/design,Advanced technology features,Fuel efficiency,Comfort and ergonomics