CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: A COMPARATIVE ANALYSIS

CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: A COMPARATIVE ANALYSIS

Supervisor:                                       Submitted by:

DR. JAIDEEP SHARMA          DIVLING VARSHNEY

ASSOCIATE PROFESSOR        STUDENT

GALGOTIAS UNIVERSITY

1. INTRODUCTION

Corporate Social Responsibility (CSR) has emerged as a pivotal concept in contemporary business discourse, embodying the idea that businesses should not only pursue profits but also act as responsible stewards of society and the environment. In the context of India, a rapidly developing economy with diverse social and environmental challenges, the integration of CSR into corporate strategies has garnered significant attention. This introduction sets the stage for a comprehensive exploration of the relationship between CSR and financial performance, providing insights into the dynamics shaping this nexus within the Indian business landscape.

In recent decades, the concept of CSR has evolved from being perceived as a philanthropic endeavor to an integral component of corporate strategy. It encompasses a wide array of initiatives aimed at addressing social, environmental, and governance concerns while simultaneously creating long-term value for stakeholders. The adoption of CSR practices reflects a shift in corporate mindset, wherein companies recognize the interconnectedness between their operations and the broader socio-economic context in which they operate. As such, CSR is not merely an ethical imperative but also a strategic imperative, influencing various aspects of organizational behavior and performance.