Current Scenario of Social Media Marketing

Current Scenario of Social Media Marketing

Dr. P. Jeyabharathy

Assistant Professor,

School of Youth Empowerment

Madurai Kamaraj University

Introduction

Today, we are in 21st century and people don't have time to come and interact with each other. Social media helps people connect themselves with social networking sites so that now people can be far away and still stay connected. Apart from this media like Facebook creates a loyal connection between the product and the individual, which leads to huge advertising opportunities. Similarly, other social media such as blogs create a platform to post the idea of any event that needs to be promoted and can be used as a promotional technique for customer adoption and promotions. Now users get followers and subscribers and direct them to your social networking page. These media have a competitive edge over other popular public media such as television because there is a time gap between the occurrence of a social event and the time it is aired. This paper emphasizes strategies that can take this viral marketing mode beyond the current social media. As a result, it will help you build your community stronger so that your marketing is effective and proactive

Social media has grown tremendously in India over the past few years. Western marketers are already taking advantage of social media. But Indian marketers are still lagging behind in this effort. According to a 2008 survey conducted by DEI Global among US consumers, "Companies that do not include social media as part of their online marketing strategy are missing out on an opportunity to reach consumers". Social media marketing (SMM) is emerging as an innovation in the marketing industry. Fundamental to the success of any medium is influencing the conversation. Social Media Marketing (SMM) is a new marketing method based on the general principle of Word of Mouth (WOM). SMM is the latest innovation in the marketing world.