“CUSTOMER PERCEPTION TOWARDS DIGITAL TRANSACTION’’

“CUSTOMER PERCEPTION TOWARDS DIGITAL TRANSACTION’’

ANSHU KUMAR - 21GSOB1010534

UNDER THE GUIDANCE OF:-

DR. SUBRATO GANGULY

GALGOTIAS UNIVERSITY

ABSTRACT

This study explores the aspects that impact customers' perspectives and actions about internet purchases in this dynamic economy. From a comprehensive literature review, this research synthesises crucial themes such as user experience, trust, perceived risk, convenience, socio-demographic factors, regulatory environment, cultural effects, and future developments. Results show that efficiency and convenience, rather than worries about security, are the main motivators for people to use digital transactions. Trust appears to be a crucial component as well, and it is heavily influenced by user experience and the reputation of service providers. Consumer attitudes are made more complicated by a number of socio-demographic criteria, including age, income, and digital literacy. Elements such as social shifts away from cash-based economies, technological advancements, legal frameworks, and cultural norms all have a role. Legislators and practitioners alike can utilize the study's findings to better understand how to increase the reliability, security, and adoption of digital transactions. Digital transactions are characterized by a myriad of ideas and phrases, such as user experience, ease, security, trust, demography, innovation, regulatory environment, cultural effects, and future trends.

Keywords:-Digital, Transactin, Customer , Perception