Customer Relationship Management (CRM)

Customer Relationship Management (CRM)

Ms. Aakanksha Kantilal Bugad1, Ms. Sanika Santosh Khupire1, Ms. R. D. Chavare1

1 Computer Science & Engineering Yashwantro Chavan Polytechnic ,Ichalkaranji

Abstract

Customer Relationship Management (CRM) systems are pivotal in modern businesses to effectively manage interactions with customers and prospects. In this project, we propose a CRM system with a frontend developed using HTML and CSS for intuitive user interaction. The backend is powered by MySQL, offering robust data storage and management capabilities. The interface is orchestrated using Python Flask, providing a seamless bridge between the frontend and backend components. The frontend of the CRM system presents a user-friendly interface accessible via web browsers. HTML provides the structural framework of the pages, while CSS ensures visually appealing and consistent styling across the interface elements. This frontend design aims to enhance user experience and facilitate smooth navigation through various CRM functionalities. On the backend, MySQL serves as the database management system, storing essential customer data such as contact information, purchase history, and interaction logs. MySQL's relational database model ensures data integrity and facilitates efficient querying and retrieval of information, enabling personalized customer interactions and informed decision-making. Python Flask acts as the middleware, facilitating communication between the frontend and backend components of the CRM system. Flask handles HTTP requests from the frontend, processes data, and interacts with the MySQL database to retrieve or update customer information. Its lightweight and flexible nature make it an ideal choice for building the interface layer of the CRM system