DATA MINING USING NAIVE BAYES IN E-COMMERCE

DATA MINING USING NAIVE BAYES IN E-COMMERCE

NANDA KUMAR K, ALAMMA B H

MCA Department at Dayananda Sagar College of Engineering

MCA Department at Dayananda Sagar College of Engineering

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ABSTRACT
Data mining is extraction of information, data mining can be used to find solution to complex problems. Naïve Bayes theorem calculates the each possible hypothesis and outputs the most probable one. In this paper data mining techniques that can be applied in various computer system. Data mining is the extracting required data from large set of rawdata. Data mining is also used in multimediaAlgorithms and statistical methods are also used to find patterns in data . Marketing, risk management, fraud detection, cyber security, and medical diagnostics all use data mining techniques.

KEY WORDS: Data mining, naive bayes, classification, e-commerce.