Data Visualization for E-Commerce

Data Visualization for E-Commerce

  by

Mr. Khan Faisal

Mr. Khan Ayaz

Mr. Khan Arshad

Mr. Akhlad Kaifi

Under the Guidance of

Mr. Ashraf Siddiqui

     Department of Computer Engineering

       Vidya Vikas Education Trust’s Universal College Engineering

       Kaman, Vasai – 401208

University of Mumbai

Abstract

The Data visualization plays a crucial role in enhancing the decision-making process in e- commerce by providing clear and insightful visual representations of complex data. In the e- commerce sector, visualizing key performance indicators (KPIs) such as sales trends, customer behavior, product performance, and inventory management helps businesses understand patterns, identify opportunities, and address challenges. By transforming raw data into interactive charts, graphs, and dashboards, e-commerce companies can gain a deeper understanding of consumer preferences, optimize marketing strategies, and improve operational efficiency. Effective data visualization tools enable stakeholders to quickly interpret data, make informed decisions, and respond to market dynamics, ultimately driving growth and improving customer satisfaction in the competitive e-commerce landscape. In world where modern techno- Data visualization is a powerful tool in the e-commerce industry, enabling businesses to transform complex and large datasets into clear, actionable insights that drive informed decision-making. By using interactive charts, graphs, heatmaps, and other visual tools, e- commerce companies can track essential metrics such as sales trends, customer behavior, and product performance. This allows businesses to identify patterns, understand customer preferences, and optimize strategies for marketing, inventory management, and pricing.