Development Ambit of E-Commerce in Bangladesh A Study on Dhaka City Area

Development Ambit of E-Commerce in Bangladesh

A Study on Dhaka City Area

Mrinmoy Mitra

Assistant Professor, Department of Business Administration

Shanto-Mariam University of Creative Technology

Abstract

The study's primary goal is to examine the scope, difficulties, and risks of e-commerce in Bangladesh as well as its development aspects. The study makes use of survey results and SWOT analysis. strategy and a case study of two top-performing e-commerce company’s establishments in Bangladesh. Secondary data are also used in the study. by doing a thorough literature study. It indicates that there is a fantastic Bangladesh's potential for e-commerce with rising public awareness, e-commerce infrastructure, security, and conversion to internet shopping from traditional retail. It examines the popularity of online purchasing and how it time-saving qualities, security, and convenience.

The research went on. demonstrates that the product's quality, consumer deceit, and a lack of Some e-commerce sites lack sufficient cyber protection and availability of products, a banking facility, and the primary obstacles to the growth of ecommerce in Bangladesh are requirements.

KEYWORDS: Small business, modernization, know-how, social media.