E-Commerce Efforts on Gaining People’s Trust on E-Commerce

E-Commerce Efforts on Gaining People’s Trust on E-Commerce

Yogesh (MBA)

Lovely Professional University

Abstract
 

This research paper explores the intricate dynamics of consumer trust within the e-commerce sector, examining the multifaceted components that influence trust formation, maintenance, and potential breaches. We analyze key areas such as privacy and security, product authenticity, service reliability, platform reputation, ethical transparency, technological user experience, and legal compliance. Through a combination of literature review, case studies, and consumer surveys, the paper elucidates how these elements collectively shape consumer behavior and market trends. Our findings underscore the significance of robust cybersecurity, ethical business practices, and innovative technologies like blockchain for ensuring product authenticity. We also discuss how consumer trust is affected by the quality of customer service, the veracity of user feedback, and adherence to international consumer protection laws. Looking forward, we predict how advancements in AI, AR, and IoT might further redefine trust in digital commerce. This study aims to contribute to the academic understanding of trust in e-commerce, providing actionable insights for businesses, policymakers, and consumers alike.