Effect of Entrepreneurship and Startup Culture on Management Students’ Attitude in Higher Educational Institution of Butwal Sub-Metropolitan City

Purpose: This study aims to examine the key factors shaping management students’ perceptions of entrepreneurship and startup culture. Specifically, it investigates the roles of capacities of self, perceived feasibility, entrepreneurial orientation, financial capabilities, personality traits, and self-competencies in influencing students’ entrepreneurial intentions. Methods: A quantitative research design was adopted, utilizing a structured questionnaire administered to 400 undergraduate and postgraduate management students across five colleges in Butwal. A total of 379 valid responses were analyzed using SPSS, employing descriptive statistics (mean and standard deviation) and inferential tools such as correlation and regression analysis to determine the relationships among the variables. Findings: The results indicate that capacities of self and specific personality traits significantly and positively influence students’ interest in entrepreneurship. In contrast, perceived feasibility, entrepreneurial orientation, financial capabilities, and self-competencies showed no substantial impact on entrepreneurial perception or intention. These findings suggest that personal attributes and psychological readiness are stronger drivers of entrepreneurial inclination compared to external or skill-based factors. Implications: The study highlights the need for educational institutions to emphasize personal development dimensions-such as building self-confidence, self-awareness, emotional intelligence, and resilience alongside traditional business and technical skills. Colleges should integrate experiential learning, mentorship, and attitude-building programs to cultivate entrepreneurial mindsets among students. Strengthening these internal capacities can play a pivotal role in fostering future entrepreneurs and enhancing startup culture within academic settings.