EFFECTIVENESS OF SOCIAL MEDIA MARKETING

EFFECTIVENESS OF SOCIAL MEDIA MARKETING

Sushma C

PES University

3rd Trimester

Bangaluru

Karnataka – INDIA

ABSTRACT:

An emergent issue that made the case for the importance of digging deeper into the social and psychological factors that influence the thoughts of the consumers of the products. The instructions for the study were followed by our subject of study, "Effectiveness of Social Media Marketing," and our team conducted the study using a sample size of 30 PES University students. The primary goals of the research were to recognize potential, take advantage of opportunities, and safeguard consumer perceptions of value. We wanted to be aware of the variables that influence consumers to purchase a product because, as we all know, the internet has greatly increased their chances. Our hypothesis is that these two factors—the efficiency of social media advertising and the positive correlation between consumer engagement and content quality, user experience, and frequency of visit—have a beneficial impact on one another.

Our research was ended by testing the hypotheses, and we then entered our suggestions based on the results.