Emerging Markets and Growth Strategies: CEAT Tyres’ Global Expansion

"Emerging Markets and Growth Strategies: CEAT Tyres' Global Expansion”

NIKHIL DATTATRAY AVHAD, Prof .S.B.WAGHOLE , Dr.ASHWINI KSHIRSAGAR

NIKHIL DATTATRAY AVHAD ,MASTERS OF MANAGEMENT STUDIES & Alamuri Ratnamala Institute of Engineering and Technology (ARMIET),

Prof. S.B WAGHOLE SIR, MASTERS OF MANAGEMENT STUDIES & Alamuri Ratnamala Institute of Engineering and Technology (ARMIET),

Dr.ASHWINI KSHIRSAGAR, MASTERS OF MANAGEMENT STUDIES & Alamuri Ratnamala Institute of Engineering and Technology (ARMIET),

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Abstract -This research paper delves into the global expansion strategies employed by CEAT Tyres, a prominent player in the tire industry. Focusing on emerging markets, the study examines how CEAT has navigated the challenges and opportunities presented by diverse international landscapes. Key elements of CEAT's growth strategies, including market entry approaches, product adaptation, and local partnerships, are scrutinized.

In simple terms, the paper sheds light on how CEAT Tyres strategically enters new markets, tailoring its products to meet the unique needs of customers worldwide. The study emphasizes the importance of understanding local preferences and collaborating with regional partners for effective expansion. Additionally, the research explores the impact of these strategies on CEAT's overall global market presence and business performance.

Keywords: CEAT Tyres, global expansion, emerging markets, growth strategies, market entry, product adaptation, local partnerships, international business, tire industry.