EMPOWERING MOMPRENEURS LEVERAGING DIGITAL TRANSFORMATION FOR ENHANCED CORPORATE GOVERNANCE

EMPOWERING MOMPRENEURS LEVERAGING DIGITAL TRANSFORMATION FOR ENHANCED CORPORATE GOVERNANCE

Bhavani N J

Ph. D Full Time Research Scholar, Department of Corporate Secretaryship, Faculty of Management, Alagappa University, Karaikudi – 630 003, Tamil Nadu, India. E-mail: vaishnavibavani@gmail.com

Dr.C. Vethirajan

Senior Professor & Head, Department of Corporate Secretaryship, Faculty of Management, Alagappa University, Karaikudi – 630 003, Tamil Nadu, India. Mobile: 9443493474, E-mail: drvethirajan@gmail.com

ABSTRACT

Digital Transformation means different things to different people. Each organization's Digital Transformation will differ with respect to their individual challenges. Despite this, there appears to be five main areas where the transformation efforts should have the most impact. These areas are Customer experience, Operational agility, Culture and leadership, Workforce enablement, and Digital technology integration. This paper explores the ways in which digital transformation can empower "mompreneurs," or mothers who are also entrepreneurs, and enhance corporate governance. The study investigates how the use of digital tools and technologies can help mompreneurs overcome traditional barriers to entrepreneurship and improve their businesses' operations and performance. The paper also examines how digital transformation can improve corporate governance by increasing transparency, accountability, and efficiency in decision-making processes. Ultimately, the study suggests that leveraging digital transformation can create a more inclusive and equitable business environment for mompreneurs and improve overall corporate governance practices.

KEYWORDS: Mompreneurs, Corporate governance, Digitalization, Regulatory framework and Challenges.