Evaluating the Effectiveness of Digital Marketing in Driving Sales for B2B Enterprises

Evaluating the Effectiveness of Digital Marketing in Driving Sales for B2B Enterprises

SUBMITTED BY

Ad. No.- 23GSOB2010645

UNDER THE GUIDANCE OF

Prof. Dr. Faheem Khan

MBA 2023-2025

GALGOTIAS UNIVERSITY

ABSTRACT

In the era of digital transformation, businesses across all sectors are shifting their focus toward innovative marketing approaches to remain competitive and relevant. This transition is particularly significant in the Business-to-Business (B2B) sector, where traditional face-to-face sales models are increasingly being supplemented or even replaced by data-driven, customer-centric online marketing strategies. The proliferation of internet usage, increased smartphone penetration, and a digitally active buyer base have necessitated this shift. This study explores the impact of online marketing strategies on the sales success of B2B companies, providing valuable insights into which strategies yield the most tangible benefits in terms of lead generation, customer engagement, and revenue growth.

The main objective of this research is to evaluate the effectiveness of various digital marketing tactics such as Search Engine Optimization (SEO), email marketing, content marketing, and social media marketing in influencing purchase decisions and improving sales outcomes. By employing a mixed-method research approach, the study integrates both quantitative data, gathered through structured online surveys from a sample of B2B marketing professionals, and qualitative insights derived from interviews with industry practitioners. This triangulated methodology ensures a balanced understanding of the digital marketing ecosystem in a B2B context.