EVALUATING THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING STRATEGIES IN DRIVING SALES: A CASE STUDY OF SNAPDEAL IN THE INDIAN ONLINE MARKETPLACE

EVALUATING THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING STRATEGIES IN DRIVING SALES: A CASE STUDY OF SNAPDEAL IN THE INDIAN ONLINE MARKETPLACE

ABHIJIT MUKHERJEE - 22GSOB2010027

 Sumeet Bhatia

Assistant Professor School of Business

ABSTRACT

This paper investigates the efficacy of social media marketing strategies in bolstering sales performance, with a specific focus on Snapdeal, a prominent player in the Indian online marketplace. In an era where digital connectivity is paramount, social media platforms have become indispensable tools for businesses seeking to enhance their market presence and drive revenue growth. Through a comprehensive analysis of Snapdeal's social media marketing approach, including targeted advertising, customer engagement, influencer partnerships, and content marketing, this study aims to elucidate the impact of these strategies on driving sales in the Indian e-commerce landscape. By examining Snapdeal's utilization of social media platforms to engage with its diverse consumer base, foster brand loyalty, and influence purchase decisions, this research provides valuable insights into the evolving role of social media in shaping consumer behavior and driving business success in the digital age.

Keywords:- Social Media, Marketing Strategies, Snapdeal , India , Online Evaluation