Examine the distribution strategy of Varun beverages ltd. insights and lesson from PepsiCo’s expansion in the Indian market
UNDER THE GUIDANCE OF
MR. SUMEET BHATIA , ASSISTANT PROFESSOR
SUBMITTED BY:
NEELESH DUBEY (21GSOB1010395)
SCHOOL OF BUSINESS
GALGOTIAS UNIVERSITY
THE OBJECTIVE OF RESEARCH WORK
· To analyse and understand the distribution strategy of Varun Beverages Ltd., a key PepsiCo franchisee in India, and to draw insights and lessons from PepsiCo apus’s expansion in the Indian market through this partnership.
· The study aims to examine the effectiveness of Varun Beverages apos, distribution network, its focus on rural markets, utilization of innovative channels, supply chain management practices, and brand building efforts. By exploring these aspects, the study aims to offer insightful information for companies looking to enhance their distribution strategies and market penetration in India
NEED FOR THE STUDY
The necessity of researching Varun Beverages Ltd.'s distribution plan. is significant for various reasons. The first step is to comprehend Varun Beverages Ltd.'s distribution strategy. can offer insightful information about its operations and business model. Investors, scholars, and industry analysts interested in the company's performance and future growth prospects may find this information helpful. Second, examining a company's distribution strategy can reveal best practices and lessons discovered that other companies in the same industry can use. As an illustration, the understanding obtained from examining Varun Beverages Ltd. 's distribution strategy can be used as a model for other beverage companies that operate in comparable markets. Thirdly, researching a company's distribution strategy can assist in determining market opportunities and challenges. For example, knowing Varun Beverages Ltd.'s distribution channels. can assist in locating potential markets for the company's reach and market share growth. Analysing market trends and competitors can also assist the business in anticipating and adapting to changes in the industry.
