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Examining the Challenges of Managing a Supply Chain for Environmentally Friendly Technology
Shivam Yadav
Under the Guidance of Prof. Avdhesh Yadav
Master of Business Administration
Galgotias University
ABSTRACT
As global environmental concerns continue to escalate, managing supply chains in an environmentally responsible manner has emerged as a critical strategic imperative for organizations across industries. This study explores the key challenges and opportunities in implementing Green Supply Chain Management (GSCM) practices within the context of environmentally friendly technologies, with a focus on Indian enterprises. As emphasized by Henriques and Sadorsky (1999), the level of a firm’s commitment to environmental issues is increasingly viewed as a reflection of its long-term sustainability strategy. In alignment with this, the research identifies growing internal and external pressures on companies—including stakeholder expectations, regulatory demands, and environmental degradation—that necessitate a transition toward greener operations (Walton et al., 1998; Sarkis, 1995).
Employing a mixed-method approach comprising a structured survey, in-depth interviews, and literature analysis, the study captures data from 30 logistics and manufacturing companies primarily based in Delhi NCR. The findings reveal that although awareness about GSCM is increasing, particularly in larger firms, significant barriers persist—especially among small and medium enterprises (SMEs). These include insufficient infrastructure, limited knowledge, resistance to change, cost pressures, and lack of incentives or policy clarity. Furthermore, many respondents indicated that low consumer demand for green products diminished the urgency to adopt sustainable supply chain measures, aligning with earlier observations made by Simpson and Power (2005) about the critical role of external drivers.
Statistical and thematic analysis of the data indicates that integrating GSCM contributes to long-term operational efficiencies, brand reputation, and cost savings, even though initial implementation costs may be high. The study also highlights that companies with stronger cross-functional collaboration and top-management support are more likely to succeed in greening their supply chains (Lambert et al., 1998; Kanter, 1994).
The research concludes that GSCM adoption is not only an environmental necessity but also a source of sustained competitive advantage. To address existing gaps, the study recommends that organizations invest in employee training, develop partnerships with eco-compliant suppliers, and implement structured monitoring mechanisms for environmental performance. Additionally, government support in the form of policy incentives and technological aid could significantly enhance SME participation in sustainable supply chain initiatives (Rondinelli & London, 2003). Future research may further investigate sector-specific challenges and the long-term financial implications of GSCM adoption in emerging economies.