Exploring factors of Consumer Attitudes and Purchasing Trends in E-commerce Post-GST Era

Exploring factors of Consumer Attitudes and Purchasing Trends in E-commerce Post-GST Era

1Dr. Ashutosh chandra Dwivedi

Associate professor

Dept of Applied Economics

Shri Jai Narain Mishra P. G. College K.K.C., Lucknow, Uttar pradesh, India

2Jyoti Srivastava

Research scholar

Dept of Applied Economics

University of Lucknow Uttar Pradesh, India

Abstract

The implementation of the Goods and Services Tax (GST) in India marked a significant turning point for the e-commerce industry. This study explores the factors influencing consumer attitudes and purchasing trends in the e-commerce sector in the post-GST era. The research aims to understand how GST has reshaped consumer behaviour, focusing on key aspects such as price sensitivity, product availability, and the overall shopping experience. The study employs a mixed-method approach, combining quantitative surveys and qualitative interviews to gather comprehensive insights from consumers and industry experts. The findings indicate a notable shift in consumer purchasing patterns, with an increased preference for online shopping due to the simplified tax structure and transparent pricing brought about by GST. The research highlights the impact of GST on product pricing, delivery logistics, and consumer trust in e-commerce platforms.

Keywords E-commerce, Consumer Attitudes, Purchasing Trends, GST