Exploring How Extending CSR into Digital Realms—Like Data Ethics, Privacy, and Digital Inclusion—Strengthens Stakeholder Trust

Exploring How Extending CSR into Digital Realms—Like Data Ethics, Privacy, and Digital Inclusion—Strengthens Stakeholder Trust

Mr.Vaivaw Kumar Singh1, Dr. Sandeep Nath Sahdeo2

1Research Scholar, Faculty of Business Management, Sarala Birla University, Ranchi, Jharkhand, India

2Assistant Professor, Department of Management, Birla Institute of Technology, Mesra, Ranchi, Jharkhand, India

vaivawsingh@gmail.com1 ; snsahdeo@bitmesra.ac.in2

Abstract: Digital technologies are the lifeblood of businesses nowadays; their use has been expanded not only to the daily activities of the organizations but also to their interaction with stakeholders and to innovation processes. These changes definitely have impacted the concept of Corporate Social Responsibility (CSR) to the extent that the digital environment has become the main focus of the responsibilities. As such, a corporate digital responsibility concept (CDR) has emerged highlighting the ethical aspects of data handling, privacy, cybersecurity, fair algorithm use, and digital inclusion. The digital aspects of these roles are no longer minor issues that are easily overlooked, instead, they are key with regard to the development of companies and their sustaining of stakeholder confidence in the era of digital technologies.

It's about how CSR being implemented in the digital sphere can be the ground for a deeper stakeholder trust on different levels i.e. in terms of competence, integrity, and benevolence. The paper this time draws heavily on one or more topics of the stakeholder theory (Freeman, 1984), the legitimacy theory (Suchman, 1995), and the signaling theory (Spence, 1973) to outline the behavior of organizations that take digital responsibility as a proactive move and present them as a sign of ethical behavior and accountability. The work of Martin et al. (2019) demonstrates that responsible data governance, privacy policies that are clear and transparent, access to the digital realm that is inclusive, and ethically utilizing technology are recognized by the stakeholders as the practices through which the companies become trustworthy according to a review of the interdisciplinary literature, case studies, and a novel conceptual framework (Palese et al., 2023; Asif et al., 2022).

Besides, the digital CSR initiatives help stakeholders to control the data flow related to them, ensure fair use of algorithm result and minimize non, access to digital services mainly in the less privileged areas of the society. The paper stresses that these measures contribute to the perception of transparency and relational fairness, which, in turn, constitute the foundation of trust (Mayer, Davis, and Schoorman, 1995). The paper also specifies that digital ethics washing, gray reporting, and regulation fragmentation may pose threats, and, however, it ends with the

statement that a company focusing on the efficient and open digital CSR is the one that is more likely to obtain the long, term trust and social legitimacy in an ever more digitalized world.

Keywords: Corporate Social Responsibility (CSR); Corporate Digital Responsibility (CDR); Data Ethics; Privacy; Digital Inclusion; Stakeholder Trust