FACEBOOK ANALYTICS FOR TARGETED MARKETING






Research Topics
FAQ
Publication Ethics
Copyright Infragmentation

Version
Download 39
File Size 500.92 KB
File Count 1
Create Date 01/05/2023
Last Updated 01/05/2023

Download

Description

FACEBOOK ANALYTICS FOR TARGETED MARKETING

ANTONY RAJ A, Mrs. S R RAMYA

Student, Assistant Professor, Department of Management Studies, Karpagam College of Engineering, Coimbatore – 641032.

1.Abstract:

Facebook analytic provide the data that businesses need to enhance their social media presence. Through its brand pages and the resulting social interactions, Facebook constitutes a sizable percentage of social media marketing for businesses. Digital marketers can leverage the platform’s abundant advertising possibilities to build their brands and generate leads. Compared to other social media platforms, it can be one of the major sources of traffic for the websites of brands and businesses. Facebook marketing is vital to every social media marketing effort due to its extensive capabilities and user base. This study focuses on how well Facebook advertisements work to increase consumers’ propensity to buy. The outcome demonstrates that Facebook is successfully boosting the market values of numerous products and causing a significant shift in consumers’ purchasing intentions.

Keywords : Facebook ,social media, targeted marketing, analytics,brand

Previous

Medi-Help: Online Unused Medicine Donation System

Next

A Study on Awareness and Knowledge of NABH Procedures among staff members in a single specialty Hospital, Coimbatore

What is DOI

DOI:

A DOI will help Author(s) easily locate a document from your citation. Think of it like a Social Security number for the article you're citing — it will always refer to that article, and only that one. While a web address (URL) might change, the DOI will never change.

Where can i find DOI:

In IJSREM journal articles, the DOI will be printed with the article itself, usually on the footer of the page
If the DOI isn't included in the article, look it up on the website CrossRef.org (use the "Search Metadata" option) to check for an assigned DOI.

Benefits:

Allows for a quick and precise search.
Article can always be located.
Persistent link to its location on the Internet.
Easier identification of published articles even if the metadata URL is changed.
Aid in citation tracking, ensuring a researcher has accurate metrics on how and where their research outputs are being used or referenced.

Site Map

Terms and Conditions

Copyright Infragmentation

Publication Ethics

Editorial Board

Processing Fee's

Call for Papers

Publication Procedure

Research Topics

Frequently Asked Questions

What type of papers does International Journal of Scientific Research in Engineering and Management (IJSREM) publish?

Research Paper, Survey Paper, Informative Article, Case Studies, Review Papers, Comparative Studies

How long does it take for an accepted paper to be actually published?

Approximate will inform within 24 hours via email and sms.

What is the procedure to submit my paper?

Please Submit your Research Paper here Submit Research Paper Online - IJSREM

What is a Paper ID?

Paper ID is an Unique Identification Code provided to your submitted Manuscript. You should always mention the Paper ID during any communication with us.

How long my published paper will stay online?

Lifetime.

May I submit more than one article?

We will accept multiple submissions across multiple communities, as long as the author joins each community.

Why IJSREM?

IJSREM is one of the world's leading and fastest-growing research publications with the paramount objective of discovering advances by publishing insightful, double-blind, peer-reviewed scientific journals.

Publication Time Period

The Submitted Article/Paper will accept within 12-24 Hours, and it can publish within 24 Hours

Publication Procedure

Manuscript Submission - Check Manuscript Plagiarism - Send for Editorial Review - Final Decission to Author - Payment of Publication Fee - Re-screening - Final Publication

Processing Fee's

For Management, Hosting & Office Expenditure IJSREM Journal may charge some amount to publish the paper.

To Publish a Paper ₹: 800/- INR (without DOI)

₹:1000/- INR (with DOI)

To the extent possible under, Indospace Publications has waived all copyright and related or neighboring rights to Journal. This work is published from India.

Disclaimar Privacy Policy Terms and Conditions

Copyright © 2023. All Rights Reserved