Forecasting Business with Predictive Modeling in the CAP Digisoft Solutions Pvt Ltd
VIGNESH M1 , VIVEK V2
1Student, School of Management Studies, Karpagam College of Engineering, Coimbatore, Tamil Nadu, India.
2Assistant Professor, School of Management Studies, Karpagam College of Engineering, Coimbatore, Tamil Nadu, India.
Abstract - In today’s competitive and data-driven business environment, organizations increasingly rely on predictive modeling techniques to forecast trends, optimize resources, and enhance strategic planning. This study examines how managers at CAP Digisoft Solutions Pvt Ltd utilize predictive modeling tools for business forecasting and decision-making. Using a descriptive research design, primary data were collected from 100 employees across departments through a structured questionnaire, supported by secondary data from journals, company reports, and technical documentation. The analysis employed percentage statistics, chi-square tests, correlation, and one-way ANOVA to evaluate predictive modeling usage patterns, perceived benefits, forecasting accuracy, and satisfaction levels. Results indicate that predictive modeling is widely adopted, with nearly 72% of respondents using forecasting tools weekly. Managers report that predictive models improve demand forecasting, reduce operational uncertainty, enhance planning efficiency, and strengthen competitive positioning. Key challenges include limited technical training, data inconsistency, and model complexity. The findings highlight that predictive modeling significantly enhances business forecasting when supported by strong data governance, continuous training, and advanced analytics infrastructure. This study provides practical recommendations for strengthening forecasting accuracy and maximizing predictive modeling benefits at CAP Digisoft Solutions Pvt Ltd and similar IT-enabled organizations.
Keywords: Predictive Modeling, Business Forecasting, Data Analytics, Forecast Accuracy, Decision Support, CAP Digisoft Solutions Pvt Ltd.
