Future Trends of B2C Marketing with Artificial Intelligence
Mr. Mukund Tyagi
Assistant Professor, Centre for Management Development, Modinagar affiliated to Dr. A.P.J. Abdul Kalam Technical University, Lucknow, mukundtyagiimt97@gmail.com
Dr. Nikhil Sirohi
Assistant Professor, Centre for Management Development, Modinagar affiliated to Dr. A.P.J.
Abdul Kalam Technical University, Lucknow, nikhil.sirohi28@gmail.com
Dr. Pallavi Tyagi
Assistant Professor, Centre for Management Development, Modinagar affiliated to Dr. A.P.J.
Abdul Kalam Technical University, Lucknow, tyagipallavi.cmd@gmail.com
Kajal Yadav
Assistant Professor, Management Studies, ABSS Institute of Technology, Meerut, kajalyadav19895@gmail.com
ABSTRACT
Artificial Intelligence (AI) is fundamentally transforming business-to-consumer (B2C) marketing by enhancing the ability of brands to understand, engage, and retain customers. This paper investigates the emerging trends shaping the future of B2C marketing through the integration of advanced AI technologies. Key developments such as generative AI, conversational interfaces, emotion AI, and ethical personalization are enabling hyper-personalized content, real-time customer interactions, and deeper emotional engagement. These innovations are not only optimizing marketing strategies but also reshaping consumer expectations for seamless, intelligent, and value-driven experiences. As AI systems become more embedded in marketing operations, businesses must navigate critical challenges, including data privacy concerns, algorithmic bias, and the evolving landscape of AI regulation. This paper explores how marketers can leverage AI to deliver ethically responsible and consumer-centric campaigns while maintaining transparency and trust. It also highlights the strategic importance of aligning AI-driven marketing initiatives with consumer values and societal norms.
By examining current practices and projecting future developments, this study provides actionable insights and strategic directions for marketers aiming to remain competitive in an AI-driven marketplace. Ultimately, the paper emphasizes the need for continuous innovation, ethical consideration, and human-AI collaboration to shape the future of B2C marketing effectively.
Keywords: Artificial Intelligence, B2C Marketing, Hyper-Personalization, Generative AI, Ethical Personalization, Consumer Behaviour
