Gender Perspectives Towards Trust and Security Concern in Online Shopping
1Dr. VIOLET GLADY P
M.Com., M.Phil., MBA., HDCA., NET., SET., Ph.D.,
Assistant Professor, PG Department of Commerce, Stella Maris College, Chennai - 86
E-Mail id : violetglady@stellamariscollege.edu.in,
2Ms. JOSE.E, M. Com
PG Department of Commerce (shift II), Stella Maris College, Chennai - 86
E-Mail id : jjecintho@gmail.com ,
Abstract: Consumers trust plays a vital role in determining the success of online shopping platforms. This study finds out the trust and security concerns among consumers, who involves in online shopping. The purpose of this study is to understand the consumers trust towards the online shipping and to know how security concern like privacy, payment safety and website reliability affects the buying behavior. This research will be conducted by preparing structured primary questionnaire and circulating among respondents residing in Chennai. The findings will show the security concerns, trust and purchase decision among the online shoppers. Moreover, this study will highlight the need for E -commerce platforms to improve security concerns to build consumer confidence. A structured questionnaire was sent to 151 respondents who were active in online shopping. This research was done by using statistical tools like frequency analysis, one-sample t-test and ANOVA to evaluate trust levels and gender-based differences. The research reveals that both genders have a moderate level of trust in online shopping platforms, particularly in payment safety, data privacy and fraudulent risk in popular e-commerce platforms such as Amazon, Flipkart and Myntra. Female shows higher concern regarding payment safety and misuse of personal information. This research concludes that online shoppers demonstrate growing confidence in digital platforms, but security concerns remain significant determinants of purchase intention. By enhancing transparent policies, secure payment gateways and data protection mechanisms the consumer trust will increases. This research provides valuable insights for e-commerce companies, marketers and policymakers to develop trust in urban digital markets.
KEY WORDS: Online Shopping - Consumer Trust - Security Concerns - Gender Differences, Payment Safety.
