H&M Social Media Marketing

H&M Social Media Marketing

Vidushi Pandey
Guide: Mukul Shrivastava
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Abstract –

This research examines the social media marketing strategies of H&M, a global fast-fashion retailer, and Sabyasachi, a renowned Indian fashion designer, within the context of the ever-evolving digital landscape. By analyzing their respective approaches, this study aims to uncover key insights into effective social media tactics utilized by diverse players in the fashion industry. Through a comparative analysis of their content creation, engagement strategies, and brand positioning, this research identifies common trends and unique strategies employed by each brand. Additionally, the study investigates the impact of cultural diversity and regional influences on social media marketing effectiveness. By synthesizing data from various sources, including social media analytics, consumer behavior studies, and industry reports, this research contributes to a deeper understanding of successful social media marketing practices in the fashion industry, offering valuable insights for practitioners and scholars a like.

Key Words: Social media marketing, Digital Marketing, Brand Awareness, Consumer Behavior