IMPACT OF AYURVEDIC FAST MOVING PRODUCTS ON CONSUMER BEHAVIOUR-A STUDY OF PATANJALI PRODUCTS ON SELECTIVE
CONSUMERS OF GHAZIABAD REGION
- SANKAR MUKHERJEE , UDIT CHAUHAN
MASTER OF BUSINESS ADMINISTRATION
Executive Summary
The project tittle “AN ANALYTICAL STUDY OF
CONSUMER PERCEPTION FOR PATANJALI PRODUCTS ’’ gives a complete analysis of the company's and its goods' market performance. The suggested study's goal is to discover the particular characteristics that influence consumer perceptions of Patanjali products. This study's methodological approach is descriptive, in that we attempt to identify and explain variables that exist in a given situation, as well as to describe the relationship that exists between these variables, in order to provide a picture of a particular phenomenon, rather than to determine cause-and-effect relationships. The basic data was gathered through the use of questionnaires. The secondary information was gathered through the internet. In India, a major portion of the population is low- and middle-income. The project examines consumer perceptions of Patanjali products and how Patanjali achieved success in such a competitive market in such a short period of time.
The project includes the study's goal, or what the major motivation is for studying Patanjali products. You will learn how Patanjali became a successful FMCG in just five years through this initiative. Patanjali adheres to the largest SWADESH MOVEMENT. The following endeavour delves into Patanjali's vision and missions. You will also learn about Patanjali's SWOT Analysis. With the conclusion, the project is likewise completed.
suggestion. According to data from the Broadcast Audience Research Council (BARC), Patanjali adverts are the third most widely broadcast commercials on Indian television. The BARC is the Broadcast Audience Research Council.
