IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOUR
JOLLY SINGH, Ms.Swarnika Pandey
BACHELOR OF BUSINESS ADMINISTRATION GALGOTIAS UNIVERSITY, GREATER NOIDA
Abstract
“A study on digital marketing and its impact on consumer behavior with reference to Globalshala.”
To interact with stakeholders, digital marketing makes use of electronic (computer) equipment such as personal computers, smartphones, cell phones, tablets, and gaming consoles. Among the platforms, technology giutilized used in digital marketing include websites, email, applications (both traditional and mobile), and social media. One of India's top internet media companies at the moment is Globalshala. The company works with all types of online media platforms and offers a broad range of services. Google, YouTube, LinkedIn, Slideshare, and Facebook marketing and advice are among the services provided. Despite being only two years old, the company is well ahead of most rivals thanks to its unwavering pursuit of excellence and the great amount of innovation that it put into its work.
The project was in Globalshala's marketing division. "A study on digital marketing and its impact on revenue creation with reference to Globalshala" was the title of the project. With reference to Globalshala and other digital marketing organizations, this research will assist in understanding what digital marketing is and how it affects revenue production. Through this research, we will learn how online media firms are developing, how they are making money, and how they are prospering financially. We will also learn about their revenue generation techniques, with particular reference to Globalshala.
Below are the project's main conclusions. Customers in India are avid information seekers. Before making a purchase, they get more product information. India's high rate of internet adoption is a major factor in this phenomenon. The majority of Indians are stimulated by commercials, but they frequently do not complete the high-involvement buying stages of the customer journey. Brands have more options to engage with their target audience in this digital age. Further details regarding the outcomes are provided in this paper.
