Impact of Digital Payment Convenience (UPI and Pay Later) on Consumer Buying Frequency
Author 1
Arush Pal
Bachelor of Business Administration
Amity Business School
Amity University Lucknow Campus
Author 2
Dr. Richa Raghuvanshi
Assistant Professor
Amity Business School
Amity University Lucknow Campus
ABSTRACT
The rapid growth of digital technology has significantly transformed financial transactions and consumer purchasing behavior. In India, digital payment systems such as the Unified Payments Interface (UPI) and Buy Now Pay Later (BNPL) services have gained widespread adoption due to their convenience, speed, and accessibility. These digital payment methods allow consumers to complete transactions quickly using mobile devices without the need for physical cash or traditional banking procedures.
The purpose of this research is to analyze the impact of digital payment convenience on consumer buying frequency. The study adopts a descriptive and quantitative research approach to understand how digital payment systems influence consumer purchasing patterns. Primary data was collected through a structured questionnaire distributed using Google Forms. A total of 29 responses were analyzed using percentage analysis and graphical interpretation.
The findings of the study reveal that UPI has become the most preferred digital payment method among consumers due to its instant transaction capability and ease of use. The results also indicate that digital payment convenience encourages consumers to make purchases more frequently and may contribute to impulse buying behavior. Additionally, Pay Later services provide financial flexibility by allowing consumers to purchase products even when immediate funds are not available.
The study concludes that digital payment convenience plays a significant role in shaping modern consumer behavior and increasing buying frequency in the digital economy.
Keywords
Digital Payments, UPI, Buy Now Pay Later, Consumer Behaviour, Digital Economy, FinTech
