Impact of Financial Literacy on Investment Decisions of Working Women in IT companies in Bengaluru city

"Impact of Financial Literacy on Investment Decisions of Working Women in IT companies in Bengaluru city"

Ms. Lakshmi. S

Research Scholar, University of Mysore, and Assistant Professor, Dept of Commerce, St. Joseph’s University, Langford Road, Bangalore – 560027

Ms. Thara. T
Research Scholar, Bharathidasan University, Tiruchirappalli, and Assistant Professor, Dept of Commerce, St.Joseph’s Evening College, Museum Road – 560025

Mr. Sanjay L.A

Research Scholar, University of Mysore, and Assistant Professor, Dept of Commerce and Management, Harsha Group of Institutions.

Abstract
The extent to which women are able to participate in the decision-making process is directly related to their socioeconomic standing, which paves the way for even more autonomy. Women on public and rural ranges alike are increasingly taking the initiative to put their abilities to use in order to earn a livelihood and make the most of what they have to offer. The advancement of knowledge is the means through which equality for women in society may be accomplished. It is possible to enhance the economic position of women in society by encouraging them to participate in a variety of different types of investment possibilities. With the passage of time, more and more women in this country have begun to participate in the workforce in order to support themselves. The rate of unemployment begins to fall, which immediately contributes to an increase in the GDP growth of the nation as women begin to participate in the labour force. The largest increase in the unemployment rate occurs when it reaches 23.75 percent. In the course of the COVID-19, India experiences a number of highs and lows; in the process of recovering from this phase, not only males but also women play an important role in regaining the growth of the nation. Being self-sufficient is the first step towards greater autonomy for women. This declaration was made by Bintang Puspayoga, who is the minister for the empowerment of women and the protection of children. Not only do these ladies alter the demand in the marketplace, but they also pioneer a new trend in marketing. These days, women are also leading the way and making significant contributions to the expansion of the nation by founding new organizations. Indeed, in today's male- dominated society, it can be extremely difficult for women to acknowledge their capabilities as businesswomen and accept the label of entrepreneur. But now women are providing answers to the challenges posed by a society that is dominated by men by creating employment opportunities in inventive ways that require a willingness to take risks. Women investors have always been a small and distinct subset of the market. Women have always been believed to be homemakers, and their function has generally been one of managing the home rather than the household's finances. On the other hand, as more and more women are joining the job, they have also begun to demonstrate an interest in understanding finance and their own personal finances.Women in this day and age are achieving greater success than they ever have before. Women, as a norm, continue to place a low premium on financial matters. The research presents a conceptual framework about the impact that a lack of financial literacy has on the investment decisions made by working women in information technology enterprises in the city of Bengaluru. Researchers in economics have historically shown a lot of interest in studying the factors that influence the investment decisions made by working women in information technology organizations. This topic has received a lot of attention over the years. Researchers have come to the conclusion that there are a number of elements that influence people's propensity to save money in various parts of the world.

Keyword: decision-making, Financial Literacy, Women